inSights: a tool for persuasive design

Are you in web design? Are you an online marketeer? A web editor? The insights app will help you improve your website and Facebook pages in seconds. The app brings together 60 scientifically proven visual design principles that increase conversion of any digital project. All 60 persuasive design principles come with clear and inspiring examples from real situations.

Use inSights for
- Tweaking: Check the quality of your page by comparing it to the right visual principles.
- Inspiration: Stuck while putting together a new page? inSights will put you back on track.
- Arguments: Need help explaining your design decisions when presenting it? inSights will provide you with the right arguments.

inSights is the result of years of research at the design agency Fabrique, the Delft University of Technology in The Netherlands, and the Middle East Technical University in Turkey.

All 60 design principles are divided in 11 categories based on standard visual elements you can find in any digital design. These categories make finding the right principle very easy, fast and smart.
- Arrangements
- Shapes
- Lines
- Color
- Gradients
- Animations
- Affordances
- Shadows
- Text
- Pictures
- Concepts

Each of the 60 principles are based on one of 5 fundamentals. These fundamentals explain the working of each principle on an in-depth scientific level. They are contrast, guiding, perceptual fluency, proximity and magnetism. They are explained in detail to help you making your designs be more evidence-based.

The app gives you 10 cards for free and you can buy all 60 of them to get even more persuasive.